• WORK
  • ABOUT
  • Nissan Versa Sedan Microsite Working with a team of creatives at Critical Mass, I helped design the web component of the 2012 Nissan Versa Sedan launch. The integrated campaign focused on vehicle features, interior amenities, and $11,000 starting price. We used 360-degree gyro technology to create experiences for desktop, ipad, and iphone that allowed the user a unique way to explore the vehicle.

    Agency: Critical Mass
    Creative Director: Steve Savic
        2011 Web Design
  • Nissan Innovation Labs Fast company magazine named Nissan as one of the 4 most innovative companies of the year. We designed innovation to tell the stories of Nissan Innovations.

    URL: http://www.nissanusa.com/innovations
    Agency: Critical Mass
    Art Director: Marc Eriksson
        2011 Automotive, Web Design
  • Vector Illustrations Vector illustrations using the gradient mesh tool in Adobe Illustrator.     2008 Digital Art, Illustration
  • Nissan LEAF value of zero Nissan Leaf website intro animation for the Power of Zero campaign. I worked on the storyboard and animation.

    Agency: Critical Mass
    Art Director: Marc Ericksson
    Creative Director: Steve Savic
    Motion Director: Andrzej Milosz
        2011 Animation, Automotive
  • Mend Website MEND is Invisible Children's fashion brand designed to seam a personal connection between products, their creators, and you. The goal of this website was to connect you with the woman who made your bag. On the inside of each bag, there is a tag with the makers name on it. You can then visit the website, select the name of found in your bag, and watch a short video that introduces the woman who made your bag. The site was built in flash and we used an api to bring in the video from vimeo. Working as a Graphic Design intern at Invisible Children, I worked to support the creative director in the design and production of the site.

    Agency: Fifty & Fifty Creative Collective
    Creative Director: Javan Van Gronigen.
        2011 Web Design
  • Infiniti Limited Edition Pages In 2010, Infiniti launched Limited Edition models of all vehicles in their G line. I was responsible for designing the splash pages where the Limited Edition content would be showcased.

    Agency: Critical Mass
    Creative Director: Renee Bender
    CG Vendor: RTT
        2011 Design, Photo Manipulation
  • Infiniti G Sedan Homepage For this project I created a poppy field environment, using multiple stock photo's, and composited a photograph of the G Sedan into it. The concept was inspired by the G Sedan TV spot which features the vehicle driving by a poppy field.

    Agency: Critical Mass
    Creative Director: Jim Kim
        2011 Photo Manipulation, Digital Art, Web Design
  • Into the night Compilation of some of my favorite photo's I've taken during the night.     2011 Photojournalism, Photography
  • Sharper Skies Photography taken in downtown Calgary.     2009 Photography, Digital Photography, Photo Manipulation
  • Logo Design Various logo's I've designed over the years.     2009 Graphic Design, Branding
  • California Fly Taken from the skies of California.     2011 Photography, Digital Photography
  • Nissan Homepage PFA | Murano Crosscabriolet For this project, I retouched and color shifted the vehicle for product correctness, and then composed it into the defined Nissan brand color environment.

    Agency: Critical Mass
    Art Director: Marc Eriksson
        2011 Retouching, Design, Automotive
All works © Josh Zak 2012.