Nissan LEAF value of zero

Description

Nissan Leaf website intro animation for the Power of Zero campaign. I worked on the storyboard and animation.

Agency: Critical Mass
Art Director: Marc Ericksson
Creative Director: Steve Savic
Motion Director: Andrzej Milosz

Fields

Animation, Automotive

Date

2011

Other Projects

Nissan Versa Sedan Microsite Working with a team of creatives at Critical Mass, I helped design the web component of the 2012 Nissan Versa Sedan launch. The integrated campaign focused on vehicle features, interior amenities, and $11,000 starting price. We used 360-degree gyro technology to create experiences for desktop, ipad, and iphone that allowed the user a unique way to explore the vehicle.

Agency: Critical Mass
Creative Director: Steve Savic 2011 Web Design
Nissan Innovation Labs Fast company magazine named Nissan as one of the 4 most innovative companies of the year. We designed innovation to tell the stories of Nissan Innovations.

URL: http://www.nissanusa.com/innovations
Agency: Critical Mass
Art Director: Marc Eriksson 2011 Automotive, Web Design
Vector Illustrations Vector illustrations using the gradient mesh tool in Adobe Illustrator. 2008 Digital Art, Illustration
Mend Website MEND is Invisible Children's fashion brand designed to seam a personal connection between products, their creators, and you. The goal of this website was to connect you with the woman who made your bag. On the inside of each bag, there is a tag with the makers name on it. You can then visit the website, select the name of found in your bag, and watch a short video that introduces the woman who made your bag. The site was built in flash and we used an api to bring in the video from vimeo. Working as a Graphic Design intern at Invisible Children, I worked to support the creative director in the design and production of the site.

Agency: Fifty & Fifty Creative Collective
Creative Director: Javan Van Gronigen. 2011 Web Design
Infiniti Limited Edition Pages In 2010, Infiniti launched Limited Edition models of all vehicles in their G line. I was responsible for designing the splash pages where the Limited Edition content would be showcased.

Agency: Critical Mass
Creative Director: Renee Bender
CG Vendor: RTT 2011 Design, Photo Manipulation
Infiniti G Sedan Homepage For this project I created a poppy field environment, using multiple stock photo's, and composited a photograph of the G Sedan into it. The concept was inspired by the G Sedan TV spot which features the vehicle driving by a poppy field.

Agency: Critical Mass
Creative Director: Jim Kim 2011 Photo Manipulation, Digital Art, Web Design
Into the night Compilation of some of my favorite photo's I've taken during the night. 2011 Photojournalism, Photography
Sharper Skies Photography taken in downtown Calgary. 2009 Photography, Digital Photography, Photo Manipulation
Logo Design Various logo's I've designed over the years. 2009 Graphic Design, Branding
California Fly Taken from the skies of California. 2011 Photography, Digital Photography
Nissan Homepage PFA | Murano Crosscabriolet For this project, I retouched and color shifted the vehicle for product correctness, and then composed it into the defined Nissan brand color environment.

Agency: Critical Mass
Art Director: Marc Eriksson 2011 Retouching, Design, Automotive