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2013 Altima Teaser
Prior to the launch of the all new 2013 Altima, Nissan released a series of digital teaser videos to build excitement about the new vehicle. In the month leading up to the launch, a teaser was unlocked each week and users were able to unveil a detail of the Altima.
Roles: Concepting, Design
At Critical Mass
2012
Advertising, Graphic Design, Web Design
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Show & Tell: Wunder Under Crops
This project was a look-book that shared inspiration around the versatility of lululemon's Wunder Under Crops.
My Role: Visual Direction, Graphic Design, Photo Retouching
At lululemon athletica
2013
Art Direction, Graphic Design, Retouching
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Nissan Versa Sedan Microsite
Working with a team of creatives at Critical Mass, I helped design the campaign microsite for the 2012 Nissan Versa Sedan launch. We focused on highlighting the vehicles headroom, legroom, interior amenities, and $11,000 starting price. 360-degree gyro technology was used to create experiences for desktop, ipad, and iphone that allowed the user a unique way to explore the vehicle.
Roles: Design & Image Manipulation
Agency: Critical Mass
2011
Web Design
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Africa Vector Illustrations
Vector illustrations using the gradient mesh tool in Adobe Illustrator.
2008
Digital Art, Illustration
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Shaw Web Design
Redesign of Shaw.ca with the agency Evans Hunt Group.
2012
Graphic Design, Web Design
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2013 Altima Pre-Order
Pre-order build and buy process for the launch of the 2013 Nissan Altima.
2012
Advertising, Automotive Design, Web Design
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Invisible Children
This is a collection of work I did when during my time as a Graphic Design Intern for Invisible Children. I worked mainly on the We Want Obama campaign, and the the launch of the MEND Fashion Brand.
2011
Advertising, Web Design
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Infiniti G Limited Edition
In 2010, Infiniti launched Limited Edition models of all vehicles in their G line. I was responsible for designing the splash pages where the Limited Edition content would be showcased.
Roles: Design & Concepting
Agency: Critical Mass
2011
Design, Photo Manipulation
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Nissan Innovation Labs
Fast company magazine named Nissan as one of the 4 most innovative companies of the year. We designed innovation labs to tell the stories of Nissan Innovations.
Roles: Design
Agency: Critical Mass
2011
Automotive Design, Web Design
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Sharper Skies YYC
Photography taken in downtown Calgary.
2009
Photography, Digital Photography, Photo Manipulation
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Nissan LEAF Value of Zero
Nissan Leaf website intro animation for the Power of Zero campaign. I worked on the storyboard and animation.
Roles: Ideation & Animation
Agency: Critical Mass
2011
Animation, Automotive Design
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Infiniti G Sedan Homepage
For this project I created a poppy field environment, using multiple stock photo's, and composited a photograph of the G Sedan into it. The concept was inspired by the G Sedan TV spot which features the vehicle driving by a poppy field.
Roles: Design & Image Manipulation
Agency: Critical Mass
2011
Photo Manipulation, Digital Art, Web Design
